Workshops Introduce Farmers to Marketing on Facebook
Facebook can serve as a valuable marketing tool, but some farmers directly marketing products to consumers have not yet tapped its potential. These hands-on workshops will introduce value-added agriculture entrepreneurs, agritourism operators and direct farm marketers to marketing using Facebook. Participants will set up a business page, if they do not already have one, and learn basic fundamentals to effective marketing using this social media platform.

Taught by Leffew and area information technology specialist, David Yates, the workshops will be held:

• November 14 in Kingsport
• November 15 in Knoxville
• November 28 in Jackson
• November 29 in Nashville
• December 5 in McMinnville

Each workshop will present the same material, so there is no need to register to attend multiple locations. Participants can bring their own laptop or tablet or use a tablet provided by the instructors. Because of the hands-on nature of the workshop, space is limited.

Check-in and networking will begin at 9 a.m. local time. Sessions will begin at 9:30 and end by 4 p.m. The location of each workshop will be emailed to registered participants. Pre-registration and pre-payment are required five business days prior to each workshop. There is a registration fee of $20, and lunch will be provided. Interested producers can register online now at tiny.utk.edu/FB101.

This workshop fulfills a Tennessee Agricultural Enhancement Program requirement in the Agritourism, Fruit and Vegetable, and Value-Added Producer Diversification sectors. The workshops are made possible, in part, through a grant from the Southern Risk Management Education Center. This material is based upon work supported by USDA/NIFA under Award Number 2015-49200-24228.

Contact Megan Bruch Leffew with questions about the workshops by email at mleffew@utk.edu.